Best Social Media Platforms for Your Business?
The majority of people know the importance of having a solid online presence in today’s competitive business world. But do you know the power of social media and how effective it can be when used in a strategic online marketing plan? This ability can be easily expressed by pointing out that there are over 3.5 billion users on social media around the world and that usage of social media is nearly 75 percent of the total Internet usage. This means that when you don’t incorporate the use of social media into your marketing strategy, you’re being in the wrong place for potential customers.
Of course, if you want to achieve success using advertising on social networks, you have to be aware of which social media platforms are popular with your audience, so you can achieve the most value for your marketing. There are many social media platforms you can choose from, which is why we try to direct our clients’ marketing efforts to the largest networks since they have the largest members. If you are considering a social media marketing strategy you may want to look into the following businesses first:
With over 2.2 million monthly active members, Facebook is the most popular social media platform in the world as well as having the highest usage across all different age groups. The potency of Facebook’s marketing capability is demonstrated through the number of times over 65 million companies advertise themselves on the site via their personal Facebook pages, and over six million expanding their efforts through paid ads.
Facebook is simple to use and offers a wide range of content online including text messages, to live streaming of video. Effective marketing strategies on Facebook should concentrate on interactions with people as Facebook’s algorithms favor those who make people react by liking or reacting to the content. There are a handful of instances, each business should be well-run on Facebook in order to implement an effective social media strategy for marketing.
More than one billion users upload videos and photos on this popular social media application which lets companies establish a brand identity by creating an Instagram corporate profile. Business users can keep track of the performance of their posted content, plan the publication of content, and utilize third-party tools to create posts.
Instagram has a tendency to attract youngsters, with more than 70% of teens actively accessing the platform, as in contrast to just 30% of users over 50. It’s good for almost any company to be on Instagram however, businesses that serve an older audience are likely to experience more engagement from Facebook. Companies that serve those between the ages of 20 and 40s ought to consider placing equal emphasis on Facebook and Instagram and observe where customers are responding most effectively!
Snapchat
Like Instagram, Snapchat allows users to post photos and videos of short length, however, the content is only available for a short time. Once a “Snap” has been viewed and deleted, it is gone. With around 255 million active users, Snapchat also appeals primarily to younger people.
Around 70 percent of teens utilize Snapchat as well as greater than 60% of users in their 20s. However, just 25 percent of people between the ages of 30 and 49 utilize it, and just around 12 percent of people older than 50.
Snapchat has more value for advertisers rather than those who want to interact with customers directly. Snapchat should only be used by companies who want to design specific campaigns for younger customers.
With 350 million users, Twitter is known for its focus on the latest information in real-time and its emphasis on the latest news and entertainment, sports celebrities, politics, and sports. Every post, also known as “tweet” is limited to the size of 280 characters.
However, users can include images, links, and videos of short length. From a marketing standpoint, this platform has grown very popular as a service channel, specifically for businesses that wish to share real-time data with their customers. In reality, Twitter and companies are constantly looking for new ways to enhance the use of the platform in this area.
Twitter is the most popular among those aged 18-29, and is and is also a favorite among teens. A little over 25 percent of the population aged 30-49 are using Twitter, with that number dropping below 20 percent for people over 50. Numerous Social media tools for advertising enable companies to share content on Facebook along with Twitter simultaneously and make it simple to incorporate Twitter as part of their marketing strategy.
With 250 million users, Pinterest attracts users who are eager to learn new things or simply looking for inspiration. In reality, the company says that 78 % of its users claim that they find the content that is promoted by businesses on Pinterest useful, which is more than what is available elsewhere on social media websites.
Pinterest is popular among everyone from teens to seniors, but similar to other social media platforms, the proportion of users decreases when they reach the age of 50. Another thing to consider is that females are more popular than male users by nearly three-to-one! Pinterest is not as location-oriented as platforms such as Facebook and offers an opportunity for those looking to advertise nationwide than local businesses looking to connect with their communities.
LinkedIn is regarded as the social media platform designed for “professionals,” and garner users looking to build their personal brand and share their information. Businesses use LinkedIn to advertise themselves as thought-leaders and also to draw potential employees.
With high usage rates across all age groups, LinkedIn provides a variety of tools for marketing, such as advertisements on display along with personal ads as well as company promotional content. Companies that use LinkedIn as part of their marketing strategies must be prepared to reach out to other businesses and prospective employees, putting the focus on customers who are interested in other sites.
Hire a professional for Social Media Marketing
Marketing experts with a long experience of helping different brands and businesses create effective sites and marketing strategies G7 Media can help your company determine which social media platforms will best meet your marketing requirements.