Ideas To Design A Brand Identity For Startups

Many startups in the initial phases of their growth make the mistake of not paying attention to their branding strategies. Startup founders are focused on the development of their product but do not consider the creation of a brand identity, which causes them to fail in placing their product or service in the minds of customers. Why is branding a major role within your business’s marketing plan? What’s the reason it is so important for your business? There are several principal reasons that could be the main focus of this article:

• Branding refers to “identity” for your business. It defines who you’re about and what you are on the market.
• You will be remembered and distinguished from your competitors. A successful brand must ensure that its company and its products are distinct from the rest.
• Build trust. A well-known brand is one that has the ability to create trust in its clients.
• Provides directions for the other marketing activities. Your brand’s idea created from the beginning will provide the marketing department within your company the ability to think about how they can implement the marketing plan.

The steps and key aspects to designing your brand’s identity

Create Your Brand Key Messages

A clear and simple main message will allow you to make your brand more prominent in your client’s mind. While a mission statement provides an overall plan and a foundation for your business’s strategic goals The main message is the specific declaration that is used in any written or spoken communication to strengthen the organization’s mission statement and goals of the company.

Your Brand Name

Brand names are not solely used to advertise. It’s the very first step of contact and impacts the first impression of your customers on your brand. The name you choose should be memorable, meaningful, and easy to trigger the emotions of your customers.

A Memorable Logo

In addition to the brand’s name and logo, the logo will be shown first to the customers’ eyes in visual. It is the foundation of the visual identity of the company. Every time you see your brand is in the eyes of your customers the logo will always be therewith. Therefore, in order to look attractive, your logo needs to be simple and easily identifiable. Additionally, the logo is able to be attractive on large billboards as well as social media. The colors, fonts, and sizes should be highlighted and consistent, as previously mentioned.

 

One-line Pitch/ Slogan

In reality, the first aspect that your clients are worried about is what they can do with your product to solve their problems. However, many startups think their slogan should only speak about the business and the things they do.
Thus, your single-liner or slogan should concentrate on the problem you will solve for your customers and then describe precisely the steps you’ll take and how you can meet their needs. Make sure that it is easy and easy to imagine the future.

Choose A Color Palette

Design experts suggest that you use three primary colors. The color you choose will be used throughout your brand’s touchpoints and marketing channels that reach your clients directly and remain in their minds.

Professional Typography

Typography plays a significant role in the design process. For branding at startups, it is particularly important to establish your brand’s image in the minds of customers. It isn’t just about choosing the right font. It is a mix of typographic components like the size of the font, the layout and hierarchy of text, and more. Also, keep in mind the principle of consistency, which was mentioned earlier.

Study Your Competitors

Study the market to determine the competition and what they are offering, as well as how they’ve managed to do it. This can include looking through their ad’s prices, packaging, and so on. You’ll always require market research in order to expand.
If you’ve completed an exhaustive study of your competition and their strategies, you’ll know what their strategies are. This can give an advantage to you in two ways. You know exactly the way to structure your strategy. The second is knowing the strategies of your competitors puts you one step above them in terms of planning your future.

Do A Self-analysis

Imagine your company’s mission, vision, and values. This will give you a brief overview of your business’s advantages and disadvantages over your competitors. Review the results with your competition, and creating an effective brand strategy is much simpler.

This means you would have to revise your current branding strategy. It’s nothing to be concerned about as it’s quite acceptable to make that change. It is nothing more than improving your company.

Move Into Action

After you’ve established the actions of your competition and what you can do depend on marketing to develop your strategy for branding.
Take note of every single detail in your advertising. Remember that the packaging design, presentation, logo, and slogan should be in sync with your strategy for branding. All of them represent your brand’s identity.

Conclusion

We hope that these ideas to Design a Brand Identity for Startups are useful. Making a brand identity design for a startup company isn’t straightforward and requires an ongoing strategy. It’s a must and a systematic procedure if you want your brand to be able to endure. Make sure you follow the golden rules we’ve already mentioned and the essential elements in creating your brand’s identity.
If you want to build a brand identity in the quickest method that has a professional look and feel, then G7 Media is the ideal solution if you are looking for a complete brand identity solution.